2012 First Flush Shincha Green Tea Coming Soon!

September 23, 2018

The tea fields have become bright yellow-green as they are blanketed by new leaves of the first flush shincha. Last night, we talked to the representative of the grower’s group about purchasing this year’s shincha tea leaves. (Remember, NaturaliTea’s teas are come from both our fields as well as those of our 26 grower partners.)

2012 First Flush Shincha Green Tea

Due to public concerns about radiation contamination from the Fukushima incident, everyone has been suffering even though our 2011 tea leaves were well under safety limits. (73 Bq/kg last year vs 500 Bq/kg. The standard is now 100 Bq/kg in Japan, and as far as we know, still 1200 Bq/kg in the U.S. Our 2011 first flush shincha tea leaves were disposed of since we were aiming for much safer levels.)

The discussion turned silent as no one had an answer on how to combat the effects of bad public image for Shizuoka tea. What can we do going forward? 2012 tea looks to be almost completely radiation free (test results due in the beginning of May), but the effects of bad public image continue in Japan. It is not the fault of consumers, who feel safe once they talk to producers like us. However, when there are levels of distribution (distributor > retailer > consumer), the relationship of trust breaks down. Understandable, and hard to combat.

Producers, we need to find better ways to communicate through these levels of distribution. We need to find more points of sale. We have worked hard to produce delicious tea leaves, let’s not let them go to waste!

The post 2012 First Flush Shincha Green Tea Coming Soon! appeared first on YUNOMI.



Leave a comment

Comments will be approved before showing up.


Also in Guest blogs from tea farmers & tea experts

Kyoto Obubu Tea Plantations London Event 26 Sept.

September 23, 2018

Yasuharu Matsumoto of Kyoto Obubu Tea Plantations will be in London late September and giving a lecture on Japanese tea from the perspective of a tea farmer. From experience, we can say that Matsu is very entertaining, and the knowledge he provides as a farmer...

The post Kyoto Obubu Tea Plantations London Event 26 Sept. appeared first on YUNOMI.

Read More

Obubu World Tour – Europe 2013

September 23, 2018

Kyoto Obubu Tea Farms has a mission to bring Japanese Tea to the world and help spread Japanese tea culture and its centuries-long values of harmony and peace. Not only have we welcomed visitors from around the world to learn more about and enjoy Japanese tea...

The post Obubu World Tour – Europe 2013 appeared first on YUNOMI.

Read More

The Kinezuka family of NaturaliTea wins National Award

September 23, 2018

The Kinezuka family business has won the 44th Award for Japan Agriculture, Bridging Food Division. Held by NHK and national Japan Agriculture organization, they competed with farmers and agricultural groups from across Japan. From the time my father first started farming tea without pesticides 39...

The post The Kinezuka family of NaturaliTea wins National Award appeared first on YUNOMI.

Read More