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Pre-Black Friday Sale

Up to 50% off select tea & teaware products

World's Largest Selection of

Artisanal Japanese Tea

Yunomi.life is a People-to-People e-commerce platform built to offer 1000+ artisanal Japanese teas, matcha, and accessories from 200+ small-scale, family-operated Japanese tea farms, factories, and artisans to the doorsteps of tea enthusiasts worldwide.

Get to know the people behind tea

Furuichi Seicha

Rooted in the tea-growing region of Chiran, Kagoshima, Furuichi Seicha is a family-owned tea producer with a passion for crafting exceptional Japanese tea. Founded in 1948 by Noboru Furuichi, the business began with a humble bicycle tea-selling venture before growing into its own tea-finishing factory, built on his vision of creating better-quality tea.

Today, President Shoji Furuichi carries on his father's legacy, overseeing the production, blending, and refinement of teas that showcase the distinctive character of Kagoshima. With a dedication to quality and craftsmanship, Furuichi Seicha brings together generations of experience and a deep appreciation for Japanese tea.

In 2018, the family opened Ocha no Sawaki, their shop and café in Minami-Kyushu, offering visitors a welcoming place to discover and enjoy Japanese tea. 

  • Black Tea, Oolong Tea, Dark Tea

    Japanese tea farms and factories have been crafting more and more non-green teas.

  • Flavoured Tea

    Delight Your Senses with Fabulous Flavors.

  • Platter of bruschetta with green tea pesto, recipe by yunomi.life

    Gourmet Japanese Ingredients

    Bringing authentic Japanese ingredients straight to your kitchen.

  • Lifestyle

    Discover our lifestyle goods, from bags and accessories to everyday essentials.