More than “farm-to-table”, we believe in “people-to-people”—at Yunomi, read about the farmers who grow your tea, as we translate your feedback into Japanese so the farmers can also learn about you! Come and join us in a life steeped in tea!
Staffed by the bilingual tea and Japanese culture experts of MATCHA LATTE MEDIA KK, we seek to put Japanese culture into the hands of consumers around the world through tea. Come and join us in living a life steeped in tea!
The YUNOMI story begins with this fact: 97% of tea produced in Japan, stays in Japan. With the exception of a few major players, the Japanese tea industry is made up of thousands of small tea businesses (factories, wholesalers, and shops) and tens of thousands of tea farmers. This situation, combined with a language barrier and lack of technical skills, explains why it is so difficult to obtain variety and quality from the Japanese tea market for buyers outside of Japan.
A market in decline: The most unfortunate aspect of tea in Japan is that it is being replaced by mineral water, carbonated soda, and of course coffee. 3 decades ago there were 202,673 tea farms; in 2015, there were only 20,144.
With the average age of farmers over 60, and little incentive for the younger generations to take up the hard work of farming, we are seeing the slow disappearance of an industry and tradition.
Simplifying the supply chain from farm to cup, our solution is to help destroy the language and logistics barriers separating Japan from the rest of the world (less than 5% of Japan's tea is exported).
Through Yunomi, small businesses—particularly the family owned and operated farms and factories—are able to access the global market (and vice versa!) providing new hope for a dying industry.
We make it easy for tea connoisseurs around the world to reach small, artisan businesses in the Japanese tea industry. From family-owned tea farms to artisan teaware studios, tiny tea processors, and historical tea shops, we help by handling localization, promotion, export regulations and shipping. By listing these businesses and their products onto YUNOMI, we create a gateway into the world of Japanese tea.
Meaning literally "drinking tea", Yunomi is also the word for the Japanese tea cup itself, and of course a deliberate play on the words "You know me".
We have created a place to not only easily find the best teas Japan has to offer, but a system by which buyers and sellers can learn about each other despite the language barrier.
BUYERS have access to detailed information about all suppliers. Reviews of products are meant not only for other customers, but when useful, are translated into Japanese as feedback for the sellers.
SELLERS are informed of the first name, city, and country of a customer and the product they purchased. They can also post photos of their activities here, promoting their work and lifestyle.
And Yunomi is a lifestyle, hence the URL Yunomi.life. A lifestyle centered around drinking tea, the #yunomilife aspires to healthy and natural living with a Japanese flair.
Our company is centered around these core values: Simplicity, Authenticity, and People. We strive to be more than just a tea company. We hope to become a bridge between cultures, as we move tea from one side of the world to the other.
A cup of tea is a moment of meditation, a quiet contemplation with which we elevate our minds and spirits. It provides a refuge from the demands of modern life, and enables us to embrace a lifestyle of simplicity and peace. The simplicity of the tea life is steeped in all that we do, the ultimate ideal both at home and in business.
Authenticity is an integral part of the tea-loving soul. In our role as the gateway to a culture and lifestyle rich in tradition, we strive to convey simply the cultural and historical complexity of each product. We’re eager to engage those who share our passion and create a community where understanding is profound.
We envision a return to a simpler time, when buyers knew the name and family of those who grew their food, and when sellers cared personally about their customers. Though buyers and sellers may be oceans apart, we aim to recreate the intimate bond between two people that embodies the tea life.
Born and raised in Honolulu, Hawaii, Ian made his first solo trip off the island when he set off to Brown University determined to become an astronomer. Sleeping through his first year courses in quantum mechanics and linear algebra, he discovered Japanese authors Haruki Murakami and Yasunari Kawabata.
Much to the chagrin of his parents (who had hopes he would become an engineer), Ian set off on the Philosopher's Path in 1999, immersing himself in the culture and society of Japan. His in-depth knowledge and appreciation for the culture of Japan (as well as his Hawaiian background) has opened many doors in the Japanese tea world—one of Japan's most traditionally closed industries—forming the foundation of Yunomi.
Yunomi salva la brecha del idioma y las barreras culturales que separan a los productores de té japoneses de los entusiastas del té de todo el mundo. Más que "del cultivo a la mesa", creemos en "de personas a personas"; en Yunomi, lee sobre los agricultores que cultivan tu té, ¡ya que traducimos tus comentarios al japonés para que los agricultores puedan conocerte! ¡Ven y únete a nosotros en una vida repleta de té!
Yunomi dépasse les différences de culture et de langue qui séparent les agriculteurs japonais spécialisés dans le thé et les passionnés de thé à travers le monde. Plus qu'une approche « de la ferme à la table », nous croyons en un échange « d'un individu à un autre » — chez Yunomi, découvrez les fermiers qui font pousser votre thé, pendant que nous traduisons vos commentaires en japonais pour que les fermiers puissent aussi en apprendre plus sur vous ! Venez nous rejoindre dans une vie imprégnée de thé!
Yunomi überbrückt die sprachlichen und kulturellen Grenzen, die japanische Teebauern von den Teeliebhabern auf der ganzen Welt trennen. Über "vom Feld zum Tisch" hinaus glauben wir an "Menschen für Menschen". - Bei Yunomi können Sie mehr über die Bauern erfahren, die Ihren Tee anbauen. Denn wir übersetzen Ihre Rückmeldungen auf Japanisch, damit die Bauern auch etwas über sie erfahren können. Kommen Sie und werden Sie Teil eines Lebens voller Tee!