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Launched in 2013, YUNOMI is the leading source of
artisanal Japanese tea and tea ware online.

YUNOMI, Japanese Tea Marketplace - a life steeped in happiness

Staffed by the bilingual tea and Japanese culture experts of MATCHA LATTE MEDIA KK, we seek to put Japanese culture into the hands of consumers around the world through tea.

Featuring thousands of products from dozens of tea farms, factories, tea ware artists, and other small-scale, independent merchants, YUNOMI strives to promote Japan's culture and its people through the world's love for tea.


The Problem

The YUNOMI story begins with this fact: 97% of tea produced in Japan, stays in Japan. With the exception of a few major players, the Japanese tea industry is made up of thousands of small tea businesses (factories, wholesalers, and shops) and tens of thousands of tea farmers. This situation, combined with a language barrier and lack of technical skills, explains why it is so difficult to obtain variety and quality from the Japanese tea market for buyers outside of Japan.

A market in decline: The most unfortunate aspect of tea in Japan is that it is being replaced by mineral water, carbonated soda, and of course coffee. 3 decades ago there were 202,673 tea farms; in 2015, there were only 20,144

With the average age of farmers over 60, and little incentive for the younger generations to take up the hard work of farming, we are seeing the slow disappearance of an industry and tradition.

Our Solution

Simplifying the supply chain from farm to cup, our solution is to help destroy the language and logistics barriers separating Japan from the rest of the world (less than 5% of Japan's tea is exported). 

Through Yunomi, small businesses—particularly the family owned and operated farms and factories—are able to access the global market (and vice versa!) providing new hope for a dying industry.

We make it easy for tea connoisseurs around the world to reach small, artisan businesses in the Japanese tea industry. From family-owned tea farms to artisan teaware studios, tiny tea processors, and historical tea shops, we help by handling localization, promotion, export regulations and shipping. By listing these businesses and their products onto YUNOMI, we create a gateway into the world of Japanese tea.

yunomi simplifies tea exports


Meaning literally "drinking tea", Yunomi is also the word for the Japanese tea cup itself, and of course a deliberate play on the words "You know me".

We have created a place to not only easily find the best teas Japan has to offer, but a system by which buyers and sellers can learn about each other despite the language barrier.

BUYERS have access to detailed information about all suppliers. Reviews of products are meant not only for other customers, but when useful, are translated into Japanese as feedback for the sellers.

SELLERS are informed of the first name, city, and country of a customer and the product they purchased. They can also post photos of their activities here, promoting their work and lifestyle.

YUNOMI - a tea adventure in the Land of the Rising Sun

And Yunomi is a lifestyle, hence the URL A lifestyle centered around drinking tea, the #yunomilife aspires to healthy and natural living with a Japanese flair.


centers around three core values: Simplicity, Authenticity, and People. We strive to be more than just a tea company. We hope to become a bridge between cultures, as we move tea from one side of the world to the other.


A cup of tea is a moment of meditation, a quiet contemplation with which we elevate our minds and spirits. It provides a refuge from the demands of modern life, and enables us to embrace a lifestyle of simplicity and peace. The simplicity of the tea life is steeped in all that we do, the ultimate ideal both at home and in business.


Authenticity is an integral part of the tea-loving soul. In our role as the gateway to a culture and lifestyle rich in tradition, we strive to convey simply the cultural and historical complexity of each product. We’re eager to engage those who share our passion and create a community where understanding is profound.


We envision a return to a simpler time, when buyers knew the name and family of those who grew their food, and when sellers cared personally about their customers. Though buyers and sellers may be oceans apart, we aim to recreate the intimate bond between two people that embodies the tea life.


Having spent years helping multiple Japanese tea farms launch online stores in English, our CEO Ian Chun (above), decided that he would serve the Japanese and global tea community much better by aggregating suppliers into one online warehouse - YUNOMI.


Company Name
Person in charge
CEO Ian Chun
3-2-14-4F Nihonbashi, Chuo-ku, Tokyo 103-0027 JAPAN, Office/Warehouse: 2-18-15-115 Mejiro, Toshima-ku, Tokyo 171-0031 JAPAN
cha{at} / TEL: +81-465-43-7233, FAX: +81-3-4578-2108
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代表取締役 Ian Chun
〒103-0027 東京都中央区日本橋3-2-14-4F 倉庫/事務所:〒171-0031 東京都豊島区目白2-18-15-115
連絡先 / TEL: 03-6915-2477, FAX: 03-4578-2108
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