☀️ (Notice 1/2) ☀️ Happy New Year! We moved into a bigger warehouse last week. While we get settled, enjoy 20% off select products and free shipping (must be subscribed to our newsletter).

(Notice 2/2) - Answer our survey to get a 2000 yen off coupon on orders of 5000 yen or more (limited to first 500 respondents who are newsletter subscribers. Coupon expires at end of 2025).

🐍 2025年もよろしくお願いいたします!

Guest blogs from tea farmers & tea experts

  • The Kinezuka family of NaturaliTea wins National Award

    The Kinezuka family business has won the 44th Award for Japan Agriculture, Bridging Food Division. Held by NHK and national Japan Agriculture organization, they competed with farmers and agricultural groups...

  • NaturaliTea Shincha Tea Picking Event

    Shop Here for 2015 Shincha Tea Shincha season is on its way this year. This year marks our 39th year of the tea picking event we have been holding to...

  • World Tea Farms Festival

    We had a booth at World Tea Farms Festival in Wazuka, Kyoto for two days. There are many young tea farmers working and learning from each other in Wazuka. There...

  • 2012 First Flush Shincha Green Tea Coming Soon!

    The tea fields have become bright yellow-green as they are blanketed by new leaves of the first flush shincha. Last night, we talked to the representative of the grower's group...

  • Kinezuka Family Gallery

    The Kinezuka family head, Toshiaki Kinezuka, has been farming tea organically for nearly four decades and is one of Japan’s pioneers in the field. With nearly 30 other farmers in...