Based in Kesennuma, a city devastated by the 2011 earthquake and tsunami, Sato-san lost both his home and business. But he had his life, his family, and the drive to restart his life anew. From the temporary housing facility where he and his family currently live, he has built relationships with mulberry farms and processing facilities, and launched Kesennuma Kuwacha Eitoku, selling the healthy, caffeine-free mulberry leaf as a tea leaf and tea powder. The new company was launched in part with a grant from NVIDA, and a wonderful write-up on Sato-san can be read here.
Origin of Kesennuma Kuwacha Eitoku
(Click to read the Sato family's inspiring story of losing their home and business, surviving the tsunami, and starting anew with Kuwacha tea.)
▼OUR HISTORY & INFO
- NAME Kesennuma Kuwacha Eitoku
- LOCATION 15-6 Kesennuma Park Housing Facility, 4-5 Sasagajin, Kesennuma, Miyagi Prefecture 988-0073, JAPAN
- ESTABLISHED 2011 in the aftermath of the 2011 Tohoku Earthquake and Tsunami
- FARM LABOR We buy mulberry tea leaves from contracted local farmers in Miyagi Prefecture and produce the sencha and powder at local Miyagi factories.
- TEA PLANT CULTIVAR yabukita, sayama-kaori, fukumidori