In 2025, we changed our company name from Matcha Latte Media to Yunomi.life. For the most up to date info on our company, see our About page.

2025年に会社名を株式会社MATCHA LATTE MEDIAから株式会社ユノミライフへ変更いたしました。会社の最新情報は、Yunomi.life(ユノミライフ)についてのページをご確認ください。

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株式会社ユノミライフは、「日本の伝統文化を現代の日常生活に取り入れる」というビジョン。

ソーシャルベンチャーとして「日本茶などの日本を代表するモノを作っている小規模生産者に新たな市場を見つけて作り出そうとしている」ことが我々のミッションです。

2013年から日本茶専門店「Yunomi.life」（ユノミライフ）を通して、日本茶の農家・生産者と全世界にいる日本茶のファンを繋げております。

Yunomi.life KK is a social venture that aims to bring Japanese culture into contemporary life by finding and creating new markets for small scale Japanese producers. We operate this website, Yunomi.life, as a Japanese tea platform that bridges the linguistic and logistical divide between artisanal Japanese tea farms/factories and tea enthusiasts globally. 

2023年に、創立者イアン・チュンの故郷であるハワイと日本茶を組み合わせたコンセプトブランド「Ohana Botanica」（オハナボタニカ）を立ち上げました。「アロハ心が溢れる和暮らし」というコンセプトを表現している日本茶や雑貨を開発し、日本茶の文化に進化を起こしています。

In 2023, we launched Ohana Botanica as a new concept brand that combines our founder Ian Chun's heritage in Hawaii with Japanese tea culture. Under the concept, "Japanese living, infused with Aloha", we are exploring the evolution of Japanese tea culture through innovative Japanese tea-based blends.

 

How we got started

 

Our company was launched as Matcha Latte Media KK in January 2012 as a result of founder Ian Chun’s work helping to launch the international business of Kyoto Obubu Tea Farms. Our mission is to put Japanese culture into the hands of consumers around the world. We feel that many products, including Japanese tea, gain much of their value from an understanding of the culture and society behind them, not simply from their physical qualities. Many of these cultural products in Japan are produced by small-scale producers, and we hope to bring them to global markets by providing an e-commerce marketing service. However, the Japanese tea industry called to us, and as a product so central to Japanese culture, we fell in love.

In 2013 we pivoted from a consultancy into a tea business with the Yunomi.life website. In 2014, we entered the Open Network Accelerator to attempt a pivot into a true marketplace, but discovered the difficulties in operating a cross-border marketplace with suppliers using one language and customers using another. 

In 2015, we pivoted back to a standard e-commerce model to build a stable business while continuing to gather suppliers and building an extensive catalog of merchandise centered around tea.

We hope you will support us and follow along as we build a paradigm changing business. 

 

Company Profile

COMPANY NAME: Yunomi.life KK / 株式会社ユノミライフ
OLD NAME: Matcha Latte Media KK / 旧名：株式会社MATCHA LATTE MEDIA

Address

• MAIN WAREHOUSE & OFFICE : 1-12-9-5F Hiratsuka, Shinagawa-ku, Tokyo, 142-0051, JAPAN 
  倉庫と事務所: 142-0051 東京都品川区平塚1-12-9-5F
• COMPANY REGISTRATION: 1-19-17-106 Ebara, Shinagawa-ku, Tokyo 142-0063, JAPAN
  登記住所: 142-0063 東京都品川区荏原1-19-17-106 
• EMAIL: help@yunomi.life.
• PHONE: +81-3-4363-2003 (10 am - 4 pm Japan time).