Ask Me Anything -

There is so much to teach...where do I start? Are you dying to know something about Japanese tea that you can't find elsewhere online?

Let us help! This blog post is designated as an Ask Me Anything. Leave a question as an article suggestion, and if (when) we choose to write the article, you'll receive a free bag of tea of your choice! ($30 max value)



Hello! Can you please tell me what the imperial grade of the match means? I thought there were only ceremonial, premium and culinary varieties.
I order a match either in Japan, or only in one store in Moscow. I live in Russia, Moscow I saw about the imperial grade of the match on European sites.
Thank you for your work!
Do you have a representative office in Russia?

Elisa Darin

My article suggestion is about the difference between the different types of Hojicha and Bancha. Usually these types are still confused in Europe.
( I have been working in a tea house in Italy for 4 years and usually people didn’t know the difference between Bancha and Hojicha).
Also, I wish to have more info regarding the “fermented” Japanese teas.


Elisa Darin

I’ve been watching your live stream on Instagram. I really liked it, very intresting and well described.
I am currently living in Tokyo and I wish to go and visit your farm.
I’ve already been to visit a farm in Kagoshima and Kyoto prefecture, and I would like to discover more!
Please tell me if you welcome visitors in order to explain the tea processing and show the farm and fields.
thank you so much,


Does the shape of the yunomi or chawan affect the taste of the tea? Why do we drink matcha out of a stout shallow cup and we drink brewed tea out of a taller and thinner cup? Also, how does the shape of the vessel we drink the tea out of affect the experience of the tea? Thank you for answering my questions.

Edwin Ooi

I would like to understand, how does each of the three main Japanese Tea Ceremony School (Urasenke, Omotesenke, Mushakojisenke) decide which matcha, its producers etc are best suited for their ceremonies? Is it a purely flavour based decision, look of the matcha, or purely marketing related? Thank you and looking forward to your reply.


I would be interested in learning more about how the color and appearance of teas affect their taste- does flattening the leaves impact their taste; or how much of a difference it makes whether the tea is translucent vs opaque; what makes a tea grassy; is there a way to tell from the color that the tea will have a strong umami flavor?


What are the differences in teas from the major Japanese growing regions, and how do they impact flavors, tea styles, etc.?


I’d like to know more about organic tea farming in Japan. Specifically, what are the prevalent opinions among tea farmers in Japan about the benefits and disadvantages of organic methods and certifications? What are the tea-specific challenges of organic farming? For instance, are some styles or cultivars more or less difficult to grow organically than others? What practices have organic tea farmers developed to overcome the costs and challenges of organic farming? Is there any consensus among farmers about the quality (or potential quality) of organic tea compared to that of conventionally grown tea? Etc. Thanks for offering insight into this!

San Suneary

Do you have your shops in Brussels? When the new harvest Matcha will be solde.?

Nick Kim

How do different cultivars of tea affect the taste of the final product?

Maria Walker

I have been researching the obesity problem for about 10 years and I have found that Japan has only 4 percent obesity rate comparing to the U.S.A. obesity rate which is 40 percent. I like to know if the consumption of certain type of teas and when the teas are drunken have something to do with preventing Japanese people to become obese.
Thank you,

Jakub S

How does steaming time affect on tea?

Kerrace Alexander

The best places to travel in Japan to learn about Japanese tea, visit tea farms, experience the best tea tasting options and to experience Japanese tea ceremony.

Nicholas Cageao

I already made one suggestion about teaware but another question came to mind that I really can’t find the answer to anywhere: What are the primary differences between “mountain grown” and regular (I assume plateau grown) Japanese tea? How does it affect taste? nutrients? etc.

Nicholas Cageao

I’d love to see an article on Japanese teaware and why it is so well suited to Japanese tea. Be sure to include things like the kyusu, shiboridashi, and your namesake, the yunomi cup. Thanks for asking!

andrew macrae

Can you talk about matcha color importance? My jar doesn’t have the strong green color, I believe due to storing it at room temperature. Should it be refrigerated and when the color fades is it still good to drink?


hot vs.cold/ice tea (sencha) brew comparison in matter of substances, what are health benefits of both methods?
are there any negative health impact of tea (sencha) drinking?

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How to choose Japanese tea

By partnering with a hundred plus artisanal Japanese tea farms and factories, we offer hundreds of green teas, and dozens of matcha, black tea, oolong tea, etc. Where do you start?

We recomend starting with Sampler Sets!