☀️ (Notice 1/2) ☀️ Happy New Year! We moved into a bigger warehouse last week. While we get settled, enjoy 20% off select products and free shipping (must be subscribed to our newsletter).

(Notice 2/2) - Answer our survey to get a 2000 yen off coupon on orders of 5000 yen or more (limited to first 500 respondents who are newsletter subscribers. Coupon expires at end of 2025).

Shinmai – Japanese First Crop Rice

Team Yunomi |

September is the time when the first crop of rice is harvested. In Japanese, the first crop rice is called “Shinmai”  (新米).

If you are visiting Japan in September or October, then you will have a good chance of tasting the Japanese first crop rice.

You can immediately notice the difference in texture and flavour compared to normal crop rice.

A photo posted by mjr_takafin (@ragga_takafin) on

Shinmai is at its best when enjoeyd plain. Japanese also like to enjoy it with Umeboshi or Gomashio.

And is there anything better than Onigiri made from Shinmai!

A photo posted by akane (@akaneko215) on