🌱 2024 Shincha Tea has (mostly) arrived!! 🌱

🌱 Taste the new harvest now! 🌱

All About Japanese Tea Culture

  • The Parts of a Chasen

    The Parts of a Chasen

    This article covers the Japanese terminology for the main parts of a chasen (the bamboo whisk used to make matcha). While the terminology for the parts of chasen are in...

  • Matcha is becoming hip in Germany, here’s why

    Matcha is becoming hip in Germany, here’s why

    German matcha consumption began picking up along with the foodie trend around the year 2012. Additionally, in the last four to five years Netflix and television shows have piqued people’s...

  • A Japanese summer delicacy, Uji kintoki

    A Japanese summer delicacy, Uji kintoki

    If you are a Japanese tea aficionado, you’ve probably already heard of the famous tea producing region Uji, in Kyoto Prefecture. But have you heard of Uji kintoki? It actually...

  • Japan's One and Only Matcha Latte Art Competition

    Japan's One and Only Matcha Latte Art Competition

    Here’s some exciting tea news from the motherland (Japan)! Earlier this month, the world’s only Matcha Latte Art Competition was held in Tokyo’s famous Harajuku district, at a community cafe-style...

  • Chanoyu, nation building and femininity - Yunomi.life

    Chanoyu, nation building and femininity

    In this article, tea aficionado Jim Burridge offers commentary on two books that examine who practiced tea ceremony, what it has meant and what social and cultural roles it has...

  • The Book of Tea by Kakuzo Okakura - Yunomi.life

    The Book of Tea by Kakuzo Okakura

    Introduction by Yunomi Tea Merchant, Ian Chun Image credit: kikuo / PIXTA This long essay by Japanese scholar Kakuzo Okakura was written in English in 1906 to explain Chado (also known...