{"title":"Shirai Tea Factory","description":"\u003cp\u003e\u003cspan\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from neaby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea. The current president of Shirai Tea Factory is the sixth generation of the Shirai family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"shirai-seicha-tsuyuhikari-sencha-hatsune","title":"#1075.G1 Shirai Tea Factory: Premium Sencha \"Hatsune\" (Tsuyuhikari)","description":"\u003cp\u003eThis sencha made from the Tsuyuhikari cultivar has a refreshing astringency combined with a strong aroma with light and subtle sweetness.\u003c\/p\u003e\n\u003cp\u003eFor information on how to steep your tea, check our steeping page: \u003ca href=\"https:\/\/yunomi.life\/pages\/japanese-tea-steeping-techniques\"\u003eyunomi.life\/steep\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients: \u003c\/strong\u003eGreen Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar: \u003c\/strong\u003eTsuyuhikari\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing: \u003c\/b\u003eSencha \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRegion: \u003c\/b\u003eIbi, Gifu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/p\u003e\n\u003cp\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from nearby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea.\u003c\/p\u003e","brand":"Shirai Tea Factory","offers":[{"title":"[2026] 10 g \/ 0.35 oz \/ Yunomi bag","offer_id":43224419958889,"sku":"shiraiseicha-hatsune-010-y26","price":690.0,"currency_code":"JPY","in_stock":false},{"title":"[2026] 100 g \/ 3.5 oz \/ Original bag","offer_id":43224419926121,"sku":"shiraiseicha-hatsune-100-y26","price":2590.0,"currency_code":"JPY","in_stock":true},{"title":"[2025] 10g \/ 0.35 oz \/ Yunomi bag","offer_id":43131614068841,"sku":"shiraiseicha-hatsune-010-y25","price":500.0,"currency_code":"JPY","in_stock":true},{"title":"[2025] 100 g \/ 3.5 oz \/ Original bag","offer_id":43131614036073,"sku":"shiraiseicha-hatsune-100-y25","price":2299.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/1075.G1_Shirai_Seicha_Premium_Sencha_Hatsune_Tsuyuhikari_yunomi.life.webp?v=1777610918"},{"product_id":"shirai-seicha-ibicha-yabukita-sencha","title":"#1076.G1 Shirai Tea Factory: Ibicha Yabukita Sencha","description":"\u003cp\u003eThis golden hued sencha has grown on the hills of Mt. Ikeda. It has a refreshing astringency and fresh flavour.\u003c\/p\u003e\n\u003cp\u003eFor information on how to steep your tea, check our steeping page: \u003ca href=\"https:\/\/yunomi.life\/pages\/japanese-tea-steeping-techniques\"\u003eyunomi.life\/steep\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients: \u003c\/strong\u003eGreen Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar: \u003c\/strong\u003eYabukita\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing: \u003c\/b\u003eSencha \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRegion: \u003c\/b\u003eIbi, Gifu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/p\u003e\n\u003cp\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from neaby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea.\u003c\/p\u003e","brand":"Shirai Tea Factory","offers":[{"title":"[2025] 10g \/ 0.35 oz \/ Yunomi bag","offer_id":43131635925097,"sku":"shiraiseicha-yabukita-010-y25","price":350.0,"currency_code":"JPY","in_stock":false},{"title":"[2025] 100 g \/ 3.5 oz \/ Original bag","offer_id":43131635892329,"sku":"shiraiseicha-yabukita-100-y25","price":1499.0,"currency_code":"JPY","in_stock":false},{"title":"[2026]  10g \/ 0.35 oz \/ Yunomi bag","offer_id":43157410938985,"sku":"shiraiseicha-yabukita-010-y26","price":350.0,"currency_code":"JPY","in_stock":true},{"title":"[2026]  100 g \/ 3.5 oz \/ Original bag","offer_id":43157410906217,"sku":"shiraiseicha-yabukita-100-y26","price":1890.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/shiraiseicha_yabukita.webp?v=1776330655"},{"product_id":"1077-g1-shirai-seicha-light-roasted-stem-hojicha-kohaku","title":"#1077.G1 Shirai Tea Factory: Light-Roasted Stem Hojicha \"Kohaku\"","description":"\u003cp\u003eThis delicious hojicha is made from lightly roasted first flush tea stems. The stems have a sweet and gentle flavour that is further enhanced by the warm toastiness from the light roasting. By roasting the tea only lightly the vibrancy of the original flavour of the stems still remains, bringing depth to the flavour profile.\u003c\/p\u003e\n\u003cp\u003eFor information on how to steep your tea, check our steeping page: \u003ca href=\"https:\/\/yunomi.life\/pages\/japanese-tea-steeping-techniques\"\u003eyunomi.life\/steep\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients: \u003c\/strong\u003eGreen Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing: \u003c\/b\u003eHojicha, lightly roasted\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRegion: \u003c\/b\u003eIbi, Gifu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/p\u003e\n\u003cp\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from neaby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea.\u003c\/p\u003e","brand":"Shirai Tea Factory","offers":[{"title":"10g \/ 0.35 oz \/ Yunomi bag","offer_id":43131676393577,"sku":"shiraiseicha-kohaku-010","price":450.0,"currency_code":"JPY","in_stock":true},{"title":"40 g \/ 1.4 oz \/ Original bag","offer_id":43131676360809,"sku":"shiraiseicha-kohaku-040","price":1299.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/1077.G1_Shirai_Seicha_Light-Roasted_Stem_Hojicha_Kohaku_yunomi.life.webp?v=1777600670"},{"product_id":"shirai-seicha-japanese-wakocha-black-tea-akane","title":"#1078.G1 Shirai Tea Factory: Japanese Wakocha Black Tea \"Akane\"","description":"\u003cp\u003eThis Japanese black tea (wakocha) from the Ibi area of Gifu has deep flavour with hints of sweetness and umami like depth.\u003c\/p\u003e\n\u003cp\u003eFor information on how to steep your tea, check our steeping page: \u003ca href=\"https:\/\/yunomi.life\/pages\/japanese-tea-steeping-techniques\"\u003eyunomi.life\/steep\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients: \u003c\/strong\u003eBlack Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing: \u003c\/b\u003eBlack Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRegion: \u003c\/b\u003eIbi, Gifu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/p\u003e\n\u003cp\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from neaby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea.\u003c\/p\u003e","brand":"Shirai Tea Factory","offers":[{"title":"10g \/ 0.35 oz \/ Yunomi bag","offer_id":43131700510825,"sku":"shiraiseicha-akane-010","price":450.0,"currency_code":"JPY","in_stock":true},{"title":"60 g \/ 2.1 oz \/ Original bag","offer_id":43131700478057,"sku":"shiraiseicha-akane-060","price":1999.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/1078.G1_Shirai_Seicha_Japanese_Wakocha_Black_Tea_Akane_yunomi.ife.webp?v=1777601681"},{"product_id":"shirai-seicha-matcha-mino-no-kaori","title":"#1082.G1 Shirai Tea Factory: Matcha \"Mino no Kaori\" Premium Barista Grade - Stone Mill Ground","description":"\u003cp\u003eThis matcha is made from a blend of Yabukita and Okumidori tencha grown in the Ibi region of Gifu. The tencha leaves are then ground to matcha using a stone mill. The matcha has a fair bit of bitterness and astringency, but the flavour is deliciously fresh and has a lot of depth and a charming umami hint. The aftertaste is full of green freshness and lingers for a while.\u003c\/p\u003e\n\u003cp\u003eFor information on how to steep your tea, check our steeping page: \u003ca href=\"https:\/\/yunomi.life\/pages\/japanese-tea-steeping-techniques\"\u003eyunomi.life\/steep\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients: \u003c\/strong\u003eGreen Tea\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCultivar: \u003c\/strong\u003eYabukita and Okumidori\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProcessing: \u003c\/b\u003eMatcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRegion: \u003c\/b\u003eIbi, Gifu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eVendor\u003c\/h2\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003eShirai Tea Factory is located in the Fuwa area of Gifu. This area that has been the setting of many historically significant events such as the battle of Sekigahara that came to mark the beginning of the Tokugawa Shogunate's rule and thus the beginning of the Edo period. Due to its proximity to Kyoto and Uji tea has been widely produced in the area for a long time.\u003c\/p\u003e\n\u003cp\u003eThe Shirai family has been involved in tea production since 1831. They started out by planting the fields and mainly focused on gyokuro production. The second generation farmer expanded the production volume and also started growing the Yabukita cultivar. Throughout the years they also took part in at the time still unusual ways of selling such as mail-order sales. The fourth generation farmer expanded from just production to also wholesale business, buying tea from neaby farmers and selling it both within and outside of the current Gifu prefecture. During the fifth generation a tea finishing factory was constructed and tea bag producing equipment also installed. Today Shirai Seicha functions both as a tea producer and a wholesaler handling mainly Ibi tea and Shirakawa tea.\u003c\/p\u003e","brand":"Shirai Tea Factory","offers":[{"title":"30g \/ 1.05 oz","offer_id":43131702739049,"sku":"shiraiseicha-matcha-030","price":3200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/files\/Shirai_Seicha_Matcha_Mino_no_Kaori_yunomi.life.webp?v=1777601987"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/4578\/collections\/shiraiseicha_teapicking_yunomi.life.jpg?v=1781944376","url":"https:\/\/yunomi.life\/ja-au\/collections\/shirai-tea-factory.oembed","provider":"Yunomi.life","version":"1.0","type":"link"}