NaturaliTea #05: Sencha Green Tea, Setoya Midori

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The taste profile is a simple, easy-to-drink sencha——the taste of nature. Setoya is the name given to the area in Fujieda City, Shizuoka Prefecture, where many of this tea vendor's fields are located.


  • Name: Setoya Midori
  • Ingredients: 100% Shizuoka-grown green tea leaves
  • Harvest: Mid-May harvest
  • Cultivar: Yabukita, Zairai
  • Cultivation Notes: Grown pesticide free. Fertilized with organic compost.
  • Region: Fujieda, Shizuoka
  • Vendor type: Family-operated farm cooperative.
  • Established: 1976
  • Producer: Toshiaki Kinezuka, President, Hito to No, Shizen wo Tsunagu Kai (NaturaliTea)
  • Location: 1416-3 Takizawa Fujieda-shi, Shizuoka 426-0134 Japan
  • Farm Labor: In addition to their own fields, the Kinezuka family's company has partnerships with over thirty other neighboring farmers to both research organic farming techniques and work together to produce tea leaves. Leaves are then aggregated and processed into the products below.
  • Primary Sales Route: Sold in Japan mostly through phone and fax orders.

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