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Professional's Guide to Japanese Tea RSS

Tips on starting a tea business - Use a spreadsheet to map out your cashflow

Download Online Tea Business Cashflow Template (Excel document) The above Excel spreadsheet is a simple template that maps out the cashflow of an online tea business for the first 36 months. Rather than worrying about profit and loss, my suggestion to new entrepreneurs attempting to start e-commerce-based tea businesses is to manage your cashflow very carefully. A few notes: This template does not explore what a drop shipping model would look like. This model makes various assumptions that I think is reasonable. For example, you have a starting capital of US$2000, your conversion rate from site visitors to customers (visitors who make an order) is 2%, and the average order amount is US$50. Of course, every business is different, and adjusting...

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Comparison of tea liquor color based on different steeping temperatures

I have always been amazed at the difference in color that arises when you steep a deep-steamed tea (fukamushicha) for the first time at low water temperature and a second time at a higher temperature. I posted such a comparison recently on the tea subreddit here ("What a difference temperature makes for Japanese green tea!") and the community pointed out that this shouldn't be used for comparison because there were so many different variables. The tea used was Kuma Tea Gardens' Sencha Saemidori, and I decided to try a more accurate comparison...with only the water temperature as a variable. Here is what I got. Steeping parameters 1st steeping - Tea: 3g. Time: 2 min. Water amount: 100 ml. Water temperature: 55C...

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2016 Statistics on Tea Production in Japan

The Japanese Ministry of Agriculture, Forestry and Fisheries has just released data on 2016 production of tea in Japan. PDF report can be downloaded here (Japanese only): Excel data (Japanese only) can be downloaded here: Key takeaways Total production of tea increased to 80,200 tons of processed but unfinished tea leaf compared to 2015's dip to 79,500 tons (which was the first time production has dipped below 80,000 tons in several decades). The increase was in bancha production, not shaded tea production despite the growing demand for matcha. All other categories saw a slight decrease. The latest data for average price of unfinished tea is still from 2015. And was 1302 yen / kg for regular sencha (down from 1590 yen in 2011),...

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Pesticide Residues in Japanese tea - government regulations, positive list system

I have always found it very frustrating that no one seems to know much about pesticide residue regulations (both as a buyer and a seller). Japanese producers have very little access to information for regulations outside Japan, and importers have little access within Japan. I believe in honest, transparent business practices, so let's try to make things a little clearer. This post is a work in progress and I invite you to share your own expertise in the comments whether or not it relates to Japan or tea. Positive List System Japan follows a positive list approach like the EU and USA. Each country has their own list, and if not on the list, each country has their own default value. USA, Australia and...

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Japan's tea production volume and area

Year Area (hectares) Total production (tons; dry, unrefined leaf) Ooicha (shaded teas; tons) Sencha (tons) Tamaryokucha (tons) Bancha (tons) Others (tons) 2011 46200 82100 5840 53400 2200 18700 1890 2012 45900 85900 6420 54900 2320 20300 2050 2013 45400 84800 5990 53800 2270 21000 1860 2014 44800 83600 6260 52400 2060 20800 2070 2015 44000 79500 7000 47700 1790 20300 2680 Notes 2013 and 2015 data is taken from statistics from major production regions. 2011 and 2012 data is also not representative of total production due to the limitation of commercial shipments due to contamination from the Fukushima Nuclear Power Plant meltdown. Data taken from Ministry of Agriculture, Forestry, and Fisheries report:

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